BioTech Beauty
Client: BioTech Beauty
Industry: Beauty, Skincare, Biotech
Timeline: 9 weeks (Winter 2025)
Role: Consultant (Research, Strategy, Branding, Go-To-Market)
Consulted for Google Pixel Studio; an AI image generation app, conducting end-to-end UX research across 3 SMB verticals (90+ surveys, 15+ interviews) and competitive benchmarking (DALL·E, Canva, Midjourney) to deliver product-market fit insights and propose UI/UX features around efficiency, hyper-personalization, and trust
PROBLEM FRAMING
(Time sensitive to when we consulted for them)
'
BioTech Beauty is an early-stage beauty brand positioning itself at the intersection of makeup and biotechnology, with a flagship blush product designed to support skin health rather than compromise it. As the brand prepared for launch, it faced a key strategic challenge: how to communicate scientific credibility, build consumer trust, and drive adoption in a saturated beauty market dominated by aesthetic-first branding?
​
The core problem we were asked to address was how BioTech Beauty could differentiate itself, price its products competitively, and design marketing strategies that align with how Gen Z and college-aged consumers actually discover, evaluate, and commit to beauty products
RESEARCH STRATEGY
A. Quantitative Research (Surveys)
To answer these questions, we designed a mixed-methods research approach combining scale, behavioral insight, and competitive analysis. The research was structured around five core dimensions: branding, social media, physical marketing, pricing, and loyalty.
We conducted 164 quantitative surveys to understand purchasing drivers, content preferences, price sensitivity, and attitudes toward scientific detail in beauty marketing. In parallel, we ran 35 in-depth interviews to explore trust formation, repurchase behavior, perceptions of ingredient transparency, and reactions to existing beauty brand strategies. Interviews were paired with advertising case studies comparing brands such as Rhode, Glossier, Kosas, and Medik8 to identify effective messaging patterns and credibility signals
CAMPAIGN & BRANDING
FINDINGS
SOCIAL MEDIA STRATEGY
FINDINGS
PRICING & LOYALTY PROGRAMS
FINDINGS
RECOMMENDATIONS
CAMPAIGN & BRANDING
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
FINAL DELIVERABLE
The team delivered a comprehensive strategic presentation to BioTech Beauty's CEO Alana Tran, synthesizing research findings into actionable recommendations across branding, social, physical marketing, pricing, and loyalty. This included consumer segmentation insights, competitive benchmarking, content strategy frameworks, physical activation concepts, and a data-backed pricing and loyalty roadmap designed to support both launch and early growth phases as briefly touched upon above. ​​
​
This engagement helped BioTech Beauty clarify how scientific transparency, skin health outcomes, and affordability drive trust and conversion among Gen Z beauty consumers. Many of the team’s recommendations were implemented at launch, including science-forward messaging, review-centric social content, and pricing and sampling strategies aligned with consumer willingness to pay. (see figure below)
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
Following launch, BioTech Beauty expanded its retail presence into Credo Beauty, marking a significant milestone as the brand entered a trusted, nationally recognized clean beauty retailer!!!! This growth was accompanied by increased industry visibility, including being featured in British Vogue, signaling strong third-party validation within the beauty and fashion space. Together, these accomplishments reflect how the brand’s science-forward positioning and credibility-driven strategy resonated beyond direct-to-consumer channels and into established beauty ecosystems. I couldn't be more proud of Alana for all her hard work!