click on each image to learn more about my process

On Call Café

Founder, Creative Director

skills:

Founder and current Creative Director of Stanford’s largest student-run business, responsible for end-to-end experience design and cross-functional execution. Leads an executive team of 9 creatives, scales growth through metrics-driven initiatives, and designs internal systems to improve team (60+) efficiency and productivity.

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Sourmilk

Product Designer (UI/UX)

skills:

Led end-to-end product design for sourmilk.com from zero-to-launch by identifying user drop-off and value-clarity gaps, resulting in a clearer UI/UX experience, increased waitlist sign-ups, and a visual system now consistently used across Sourmilk’s branding and marketing.

Adobe: Designathon

Product Manager

skills:

Won 1st place in a 48-hour designathon by rapidly interpreting the prompt, applying a structured design thinking process, and delivering a user-centered product concept with supporting research and prototypes. Led my team through problem framing, ideation, prototyping, and presentation, culminating in a polished final pitch that impressed the Adobe judge with our extensive process.

BioTech Beauty

Consultant

skills:

Consulted on product and go-to-market strategy for BioTech Beauty by leading customer research across 160+ surveys and 35 interviews. Translated insights into actionable recommendations across branding, UX, and lifecycle touchpoints, contributing to clearer positioning, higher digital engagement and the brand’s successful retail expansion into Credo Beauty.

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Stanford Management Group

Marketing & Communications Director

skills:

Leds marketing and communications for Stanford Management Group, Stanford’s premier consulting club; redesigned SMG's digital brand system (website, instagram) and assets to deliver a more professional, cohesive experience across all member and client-facing platforms.