STANFORD CLIMATE WEEK
Duration: 4 weeks
Tools: Figma
Primary Role: Product Designer (UI/UX)
As the Product Designer for Stanford Climate Week’s digital presence, I was given full creative freedom to rebuild the brand identity and craft the 2025 website from the ground up! First, I developed a cohesive visual language and user-experience that reflects SCW’s values of interdisciplinary collaboration, impact, and inclusivity. I wanted this year to feel more youthful, and inviting. Then I designed and structured the site to spotlight event programming (speakers, expos, hackathons, panels), facilitate calls-to-action (volunteer, host events, get involved), and ensure accessibility and clarity across users (event planners, students, climate professionals).
The result aimed to be a clean, engaging, and purpose-driven web platform that helped transform SCW from an idea into a dynamic, living community, giving way for next years climate week to do even more! See my process below.
PROCESS
We started by defining stanfordclimateweek as a brand.
I took this brand deck and carried this into the re-brand. I wanted stanfordlcimateweek to feel more playful, youthful, and innovative. I start, I created a set of stickers in Figma using this new logo.
HI-FI WIREFRAMING
After aligning on the structural wireframes, I translated the full experience into high-fidelity prototypes in Figma, building on the brand system I had created. Using the previous years website as a guide, I layered in the visual hierarchy, typography, color system, and layout rules that define the new Stanford Climate Week identity. Each page was refined to make sure the information flow felt approachable, the event navigation was clear, and the CTAs were visible without feeling too intrusive, or confusing.
Throughout the process, I met frequently with Mary, SCW's Executive Director, to review branding decisions, check in on visual direction, and make sure the website aligned with the tone and values of the initiative. I created a production timeline for her that outlined website milestones, expected delivery dates, and all digital collateral needed for Instagram and LinkedIn. These check-ins were extremely helpful in helping us refine messaging and ensure that the final site and brand materials were cohesive, scalable, and ready for launch!
OUTCOME
When stanfordclimateweek.com went live, it felt like the brand finally had a home!!! The new site felt so new, fresh, and inviting. This was one of my first projects doing the entire process end-to-end (ideation to implementation), and I couldn’t have asked for a better learning experience, as I've always believed in just doing it. Figuring out things by doing. Being trusted with full creative freedom pushed me to grow as a stand alone designer by gaining confidence in my voice. Seeing the site come to life for the Stanford community was also incredibly rewarding.
